The help hub hero approach allows you to impose a definitive structure across all your video marketing, allowing for the implementation of individual objectives, production styles and data gathering for each content tier. This segmentation of strategies allows for a greater degree of control and enables you to identify areas of strength or weakness in a more timely fashion and with greater accuracy.
The three-tiered structure can be rolled out across all your content marketing, video or otherwise, allowing you to create a compelling overarching story or narrative around your brand, across multiple platforms and channels.
Build loyalty through awareness.
Through the use of hero content, you are able to create the initial wave of brand awareness that will allow you to grow a loyal follower base, using hub and help content. With loyal followers come brand advocates, who will help promote your new content to their followers without you even having to ask them.